Brian Rolapp, the chief executive of golf’s PGA Tour, has made several new appointments to build out his senior leadership team, led by the hiring of Dhruv Prasad as chief commercial officer.
Paul Hicks has also been brought in as executive vice president of strategic communications and public policy.
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Both men previously worked with Rolapp in his prior role at American football’s NFL.
Rolapp, an experienced sports executive who spent more than 20 years with the NFL, was named as the PGA Tour’s first-ever chief executive in June, after it was confirmed that commissioner Jay Monahan will depart in 2026.
With the additions, chief marketing officer Andy Weitz will shed his communications responsibilities while gaining oversight over PGA Tour Studios, the circuit’s own global world feed.
Neera Shetty, a member of the Tour's legal team since 2008, now holds the title of chief administrative officer (on an interim basis) while also serving as chief legal officer, a position into which she was promoted in 2024.
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By GlobalDataThrough these new hires, both chief administrative officer Allison Keller and chief commercial officer Rick Anderson will retire at the end of the year. Len Brown, who serves as the chief of global business ventures, will transition to a special advisor to Rolapp.
Rolapp said: “Since day one, I have been committed to taking the steps necessary to achieve sustainable success for the PGA Tour. During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth – for the benefit of our fans, players, and partners.
“Dhruv and Paul bring specific experience that will complement our existing team and further strengthen key functions within the organization, and Andy and Neera will help further integrate our operations and elevate the tour in their expanded roles."
Prasad served as senior vice president of business development and strategic investments at American football's top-tier NFL from 2022 to 2025, overseeing the media business development division as well as the league's investment arm.
As the PGA Tour’s CCO, he will be responsible for leading various groups within the organization, such as corporate partnerships, media business development, and broadcasting.
Hicks, meanwhile, has been a partner at strategy firm FGS Global for the last decade. Before that, he worked with Rolapp at the NFL between 2010 and 2015, where he was executive vice president of communications and public affairs, the same position he will take with the PGA Tour.
