The partnership will include the launch of a new online store. (WST imagery)

The World Snooker Tour (WST), the organizer of the sport’s global circuit, has announced a five-year partnership with UK sportswear brand Castore.

The deal makes Castore the official technical partner of the WST until 2029, which will involve Castore working with WST and in consultation with the players to develop performance clothing to be worn at select events over that period.

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The partnership will also include the launch of a new online store with a range of exclusive products being released over the coming seasons.

It marks Castore's first technical partnership with a major snooker organization.

The two events selected to feature Castore technical wear this season will be the Riyadh Season World Masters of Snooker from March 4 to 6, and the World Mixed Doubles at Manchester Central in the UK from March 30 to 31.

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Peter Wright, chief commercial officer of World Snooker Tour, said: “We are really pleased to be able to announce such an innovative and exciting new chapter for the sport in collaboration with Castore. Their rapid rise as a business is inspiring and ties in with our current resurgence and long-term ambitions for the game.

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“We can’t wait to work with the players to develop technical wear which will allow them to continue to excel in their performances and attract a new audience to the sport. We have also listened to fans' comments about our retail offering, and we know working with Castore will elevate this to a whole new level."

Sam Lucas, chief sports marketing officer at Castore, added: “We are thrilled to announce our latest partnership with World Snooker Tour. The collaboration marks Castore’s first venture into the world of Snooker as we continue our multi-sport expansion, and the relationship comes at an exciting time for the highly respected sport.”

Castore also partners Formula 1’s McLaren F1 and Red Bull Racing, Spanish top-tier soccer team Athletic Bilbao, and Scottish soccer giants Rangers FC.