US telecoms heavyweight Verizon has announced an upgrade to its partnership with the Tennessee Titans, of American football’s NFL, and their yet-to-be-completed Nissan Stadium.
The new Nissan Stadium is scheduled for completion in 2027 and will host Titans home games, Tennessee State University American football fixtures, concerts, and both large-scale and community events.
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As well as becoming the franchise’s official 5G network, Verizon has also secured the title of ‘cornerstone partner,’ the highest NFL sponsorship designation after stadium naming rights. The upgrade builds on Verizon’s existing agreement with the Titans, in place since last year.
Under the deal, Verizon will supply an in-venue connectivity infrastructure at the new stadium, managing the back-end operations and customer experiences.
The partnership will give fans 5G wireless access within the new arena, while Verizon will also power dedicated spaces to provide brand experiences and digital displays. Verizon customers will also gain benefits such as early access and VIP experiences.
In return, Verizon will be provided with in-stadium branding, hospitality, and visibility across the Titans' digital channels, including the franchise’s Verizon-operated mobile app.
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By GlobalDataThe company said it will also donate $35,000 alongside the Titans One Community Foundation to Nashville Metro Parks and Recreation to improve technology at two community centers within the city.
Jonathan Nikols, senior vice president, of global enterprise Americas at Verizon Business, said: “The Tennessee Titans have a clear vision for innovation and a strong understanding of the positive impact fast, reliable connectivity will have both for their fans and in-venue operations. We’re proud to be the Titans’ trusted partner when it comes to enhancing their stadium experience.”
Verizon also has a partnership with the New York Giants, New York Jets, and their MetLife Stadium home to provide major network upgrades this year and beyond. As part of that partnership, Verizon also became a cornerstone partner of the two teams.
The deal comes after the franchise announced carmaker Nissan will retain its title sponsorship of the new stadium as part of a new 20-year exclusive partnership.
That deal builds on a tie-up that has existed between the Titans and Nissan since 2015 when the car brand put its name to the team's current stadium.
The new Nissan Stadium is set to be built on the east side of the Titans' current campus, along Nashville's East Bank.
The Titans claim that venue features will include a circular translucent roof, exterior porches with views of Nashville, improved sightlines for spectators, and a 12,000-square-foot community space available year-round.
Earlier this year, architecture and interior design firm TVS was contracted as the architect of record for the new Nissan Stadium, after the Titans signed an agreement with John Cooper, Nashville's mayor at the time, to build the new domed arena.
