UEFA, European soccer’s governing body, has invited brands from all product categories to express interest in its three remaining sponsorship rights packages covering its lower-tier club competitions for the next three seasons.
The sales process for the 2024-27 sponsorship rights cycle in UEFA’s second-tier Europa League and third-tier Europa Conference League (to be renamed the Conference League next season) began in May last year. Since then, the soccer body has accepted offers for five of the eight global sponsorship packages up for grabs, covering those three seasons.
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The governing body has said it has now “received [but not necessarily accepted] one additional offer for a … global sponsorship package,” and is thus inviting parties from all categories to bid for the remaining inventory.
Interested parties can request further information or express interest in the remaining sponsorship packages by contacting uccpartners@team.ch by 12pm (CET) on December 6.
Team Marketing is UEFA’s global sales agency partner for commercial and media rights sales across its various club competitions for the 2024-27 cycle.
So far, brands to have come on board as Europa League and Conference League sponsors for 2024-27 include Heineken, Engelbert Strauss, and Kipsta.
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By GlobalDataIn July, UEFA specifically invited interested parties from the logistics category to bid for a global rights package covering its top-tier Champions League (UCL) and/or the Europa League and Conference League for 2024-27.
UEFA recently announced it would be inviting bids from companies interested in producing a range of licensed products across four sectors, covering the 2024-27 cycle for all of its club competitions.
These sectors are as follows: anti-counterfeiting authenticity identifiers, business accessories, manufacturer-unbranded wristwatches, and replica trophy products.
In addition, the body is carrying out a media rights sales process for the next three seasons of its club competitions. Earlier this month, a tender went live in Albania.
