Midnite, the nascent UK icasino and sports betting brand, has consolidated its sponsorship coverage of top-level snooker events, adding the UK Championship ‘Triple Crown’ tournament to its portfolio.
The betting brand has extended and expanded its partnership with the World Snooker Tour (WST), and in doing so, has added the UK Championship to its sponsorship of the World Snooker Championship and the Masters, the other two ‘Triple Crown’ events, which Midnite has sponsored for the past two years.
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This extended deal will begin with the upcoming 2026 UK Championships, which will begin on November 28 and run through December 6 at the Barbican Theatre in York.
Speaking on the announcement, Midnite senior PR manager Callum Wilson said: “Snooker has been a fantastic sport for us to be involved with, and we're really excited to be extending our partnership with the World Snooker Tour to cover all three Triple Crown events. We've already had some great experiences working with WST through the World Championship and the Masters, so adding the UK Championship feels like a natural next step for us.
"These are the three tournaments that every snooker player dreams of winning, and they mean a huge amount to fans as well. To have Midnite involved in all three is something we're really proud of.
"We've enjoyed building our relationship with WST, and we're excited to keep that going, finding new ways to get involved in the sport and bring fans closer to the action."
Midnite started with the World Snooker Championship in 2025, and since then has swept up the rest of snooker’s elite events.
Outside of snooker, Midnite is also a principal partner of second-tier EFL Championship soccer clubs Middlesbrough FC, Sheffield United, and Wolverhampton Wanderers.
Most recently, it became the official sports betting partner in the UK and Ireland of American football’s elite NFL.
