European soccer’s governing body UEFA has unveiled German national railway service Deutsche Bahn as the first national sponsor for the 2024 European Championship taking place on home soil.

The deal, announced today (June 12), will see Deutsche Bahn provide transport services for fans and teams, as well as offer “an unprecedented travel deal across Europe to fans and participating teams.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

All 24 teams and ticket holders from 32 European countries will have access to reduced prices for travel by train to the 10 tournament venues in Germany during the tournament, which runs from June 14 to July 14, 2024.

The agreement was brokered by the CAA11 agency, which is responsible for the worldwide sale of sponsorship and licensing rights for UEFA's men's national team competitions.

UEFA has agreed deals with four other companies to serve as national sponsors for Euro 2024 alongside Deutsche Bahn and will announce them in the coming weeks. With a year to go until the tournament, the national sponsor program is now considered by UEFA to be complete.

See Also:

Nine global sponsorships have also been secured for the event, six of which have already been announced (adidas, Alipay, Atos, Lidl, Engelbert Strauss, and Vivo), either as part of the full UEFA National Team Football program or specifically for Euro 2024.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The tie-up with Lidl was announced most recently, in March.

The continental body still has limited sponsorship packages available for the competition.

Elsewhere, Deutsche Bahn will sponsor handball’s 2024 men’s EHF Euro Championships after securing a deal in February.