The organizing committee for the Paris 2024 Olympic and Paralympic Games has brought in Italian health and fitness equipment brand Technogym as a commercial partner.
Through the tie-up, announced today (March 3), Technogym becomes the games’ 21st official supporter, joining the bottom rung of the Paris 2024 commercial partnership ladder.
The brand comes in as the games’ official and exclusive supporter for the strength and functional training equipment to be used by athletes.
Technogym will kit out 29 training centers for athletes to use before and during the Paris 2024 Olympics, which will take place between July 26 and August 11 next year, and the Paralympics, which will run from August 28 to September 8.
In total, around 1,200 pieces of equipment will be made available to the 14,900 athletes expected to participate in the Olympics and Paralympics.
The main training venue will be at the Olympic village in Paris, while others will be set up at centers in Lille, Marseille, and Tahiti (the latter, specifically, for the surfing events).
In addition, Technogym will supply a team of trainers for athlete support during next year’s event, as well as layout, installation, and technical services for the gyms.
It joins brands including Atos, Egis, GL Events, La Poste, Myrtha Pools, Optic 2000, Ottobock, Randstad, RGS Events, and Salesforce, as a Paris 2024 official supporter.
Tony Estanguet, president of Paris 2024, said: “Technogym’s experience and knowledge of the sports ecosystem will be essential to enable athletes around the world to train in the best conditions. This partnership also illustrates our common desire to place the athletes at the heart of the project …”
Nerio Alessandri, Technogym’s founder and president, added: “The partnership with the Olympic Games means a lot to us, not only because of the invaluable feedback we get from the athletes, but above all because the Games represent a unique platform for sharing our commitment to spreading the culture of wellness, sport, and health with the whole world.”
The last firms to sign up as official supporters of next year’s games were retail firm Fnac Darty and the SCC information technology company.
In mid-March, meanwhile, Paris 2024 welcomed on board steel and mining giant ArcelorMittal as a third-tier partner.
Image: Aurelien Meunier/Getty Images
