Swiss motorsport team Sauber, which competes in the Formula 1 (F1) top motor racing series, has unveiled its rebrand and confirmed that crypto casino and sports betting platform Stake will serve as its new title sponsor for the next two seasons.
The firm’s two-year partnership will cover the 2024 and 2025 seasons.
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It was recently announced that Stake would replace Alfa Romeo after the Italian car manufacturer chose not to renew its naming rights deal with the F1 team for the 2024 season.
The team had previously raced under the moniker Alfa Romeo F1 Team Stake, or simply Alfa Romeo, but was wholly operated by the Sauber firm.
Sauber will now compete as Stake F1 Team Kick Sauber with content streaming platform Kick, also an existing partner, becoming a co-title sponsor.
Team representative Alessandro Alunni Bravi said: “Last season represented the start of Stake’s journey in Formula 1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.
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By GlobalData“Stake not only successfully tapped into Formula 1’s growing fan base to enhance its own community, but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.”
Alfa Romeo was signed on as the main title sponsor of the team, as well as technical and commercial partners. That tie-up, which began in 2019, expired at the end of the 2023 season.
The Stake F1 Team is retaining its driver line-up of 10-time race winner Valtteri Bottas and Zhou Guanyu for next season.
Other high-profile sponsors of the team include German sportswear brand Puma, Thai beer brand Singha, and multinational electronics company Mitsubishi Electric.
Sauber has raced in F1 since 1993, and currently utilizes Ferrari engines, with Audi set to take over the team’s engine production from the onset of new regulations in 2026.
Audi currently holds a minority stake in Sauber, however, it has said it is reluctant to take on a role as a title partner of the team until it has fully entered F1 as an engine producer, paving the way for it to become a title partner of Sauber from 2026 onwards.
The team finished in ninth place in the 10-team F1 constructors' championship last season.
