Global sportswear giant Puma has announced New Zealand's national soccer team as its latest kit partner.

The “long-term” agreement will see Puma produce home and away kits, as well as training wear, for all ten of the New Zealand national soccer teams, covering both the men’s and women’s teams, as well as all youth categories down to under-17.

New Zealand soccer’s national esports team will also wear the jerseys, as will the men’s and women’s futsal teams.

The partnership will start during the February 2024 international team break where New Zealand's men's team will play twice against yet-to-be-announced opponents.

In 2024, the New Zealand soccer team will represent the country at the Paris Olympics, as well as the Men’s Futsal World Cup.

Johan Adamsson, global director of sports marking & licensed products at Puma, stated: “We are thrilled to be able to continue the growth of the beautiful game in the Oceania region. We are excited by the ambition of NZF and look forward to pursuing success on the international stage together.”

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By GlobalData

Andrew Pragnell, chief executive of the New Zealand Football governing body, added: “This is an exciting new partnership that will take our national teams and New Zealand Football to the next level. Football is the biggest participation sport in the country and this partnership will give it the support it deserves to continue that amazing growth.”

The announcement comes after Puma revealed the forthcoming end of its partnerships with the national soccer teams of Serbia and Israel, citing a change in strategy.

The New Zealand partnership is the first of two Puma is announcing as part of the strategic shift, with the second slated to be a high-profile “statement” team.

Puma is taking on an internal strategy shift to a focus on quality-over-quantity regarding its sponsorship portfolio.