US sportswear giant NIKE has retained kit supply rights to the French Football Federation (FFF) for the 2026-27 to 2033-34 cycle.

The FFF unveiled yesterday that Nike had successfully retained kit supply rights for the third cycle in a row, with the current deal running until 2026.

The renewal covers all France men's and women's national teams, as well as youth sides, and media reports have suggested it is worth significantly more than the current agreement – set at just over €50.5 million ($54.8 million).

The FFF has said that Nike “was able to prove itself to be the most convincing of the market players who participated” in the tender process, which ran between March 22 and April 29.

Nike currently provides kits to all French teams under a contract expiring after the 2026 World Cup.

Philippe Diallo, the French Football Federation’s president, said: “I am particularly proud and happy of Nike’s renewed confidence in the FFF. The renewal of our partnership and the agreement reached position the FFF among the very leading sports organizations in the world.”

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The initial tie-up between Nike and the FFF began in 2011 and was extended for the current cycle (which began in 2018).

France has been one of the most successful national soccer teams of recent times. Les Blues won the men's FIFA World Cup in 2018 and were defeated in the final of the 2022 edition in Qatar by Argentina.

Nike’s German-based rival adidas was France’s long-standing kit supplier before Nike took over, including when the country won its first World Cup in 1998.

At the 2022 World Cup, 13 of the 32 national teams competing, including France, were partnered with Nike, with Adidas and Puma kitting out 7 and 6 sides at the tournament, respectively.

In March, it was revealed that Nike will oust Adidas as kit supplier of German soccer’s DFB for the 2026-27 to 2033-34 cycle, bringing an end to one of the most renowned technical deals in sport.