North American ice hockey’s NHL has extensively altered the branding and format of its affiliated esports series.

The competition has been rebranded as the EA Sports NHL 23 World Championship for the coming edition.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The NHL has said the changes “showcase a new creative vision and an expanded calendar of events that align with the NHL season.”

They are intended to give players and fans the chance to engage with more NHL esports content than in previous years, including live Twitch streams, club tournaments, in-person events, and NHL player content.

The club championship side of the tournament will see 32 “prominent events” added to the calendar, allowing NHL clubs to expand their gaming presence.

See Also:

All NHL teams will host an esports tournament.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new structure means the NHL will also “host a new slate of online open tournaments in North America and Europe.”

Chris Golier, group vice president of business development and technology partnerships at the NHL, said: “Expanded programming in NHL markets and participation from all 32 clubs has always been our ultimate objective as we continue to grow the NHL gaming ecosystem.”

A new logo and wordmark have also been introduced, while commercial partners DreamHack and Battlefy will continue in their respective roles.

DreamHack will “continue producing hockey’s premier esport events with the NHL,” including content, livestreams from tournaments, and influencer-driven competitions.

Battlefy, meanwhile, will serve as the official tournament platform and league operator for all competitions and events under the EA Sports NHL 23 World Championship umbrella.