North American ice hockey’s NHL has extensively altered the branding and format of its affiliated esports series.

The competition has been rebranded as the EA Sports NHL 23 World Championship for the coming edition.

The NHL has said the changes “showcase a new creative vision and an expanded calendar of events that align with the NHL season.”

They are intended to give players and fans the chance to engage with more NHL esports content than in previous years, including live Twitch streams, club tournaments, in-person events, and NHL player content.

The club championship side of the tournament will see 32 “prominent events” added to the calendar, allowing NHL clubs to expand their gaming presence.

All NHL teams will host an esports tournament.

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The new structure means the NHL will also “host a new slate of online open tournaments in North America and Europe.”

Chris Golier, group vice president of business development and technology partnerships at the NHL, said: “Expanded programming in NHL markets and participation from all 32 clubs has always been our ultimate objective as we continue to grow the NHL gaming ecosystem.”

A new logo and wordmark have also been introduced, while commercial partners DreamHack and Battlefy will continue in their respective roles.

DreamHack will “continue producing hockey’s premier esport events with the NHL,” including content, livestreams from tournaments, and influencer-driven competitions.

Battlefy, meanwhile, will serve as the official tournament platform and league operator for all competitions and events under the EA Sports NHL 23 World Championship umbrella.