Nascar, the US-based stock car racing series, has extended and expanded its deal with iRacing, the motorsport-focused video game developer.
iRacing, which has been a Nascar licensee since 2010, and which has produced the official Nascar eSeries on its platform for the last decade, is now the official Nascar simulation partner, an upgrade on its previous status.
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Nascar said the two organisations will “work closer than ever before to promote the eNascar series on the iRacing platform”, and will collaborate around a number of other initiatives – including the design of new racetracks, technical support for the Nascar NextGen race car project, and the creation of eNascar content for the series’ social media and digital channels.
iRacing has served as the platform for the eNascar virtual racing series since 2010, and was also integral in the creation of the iRacing Pro Invitational Series in 2020, which involved real-life Nascar drivers racing against each other via a simulation while real-life races were suspended due to the Covid-19 pandemic.
The series is returning in 2021.
iRacing, based in Massachusetts, also assisted the series in developing the NextGen car for the 2022 Nascar Cup Series.
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By GlobalDataTim Clark, senior vice-president and chief digital officer at Nascar, said: “iRacing is a full-on technology partner in every sense of the word, and their best-in-class simulation and engineering capabilities are helping us innovate across multiple layers of our business.”
Tony Gardner, iRacing’s president, added: “Nascar has been immensely supportive of iRacing over the past decade, and a huge contributing factor in our growth as an organisation.”
Last year's iRacing events became the top rated esports events of all time on US television, with a million viewers for each event shown by Fox.
Overseas broadcasters that televised the series included: Arena Sport in the Czech Republic and Slovakia; Astro in Malaysia; Automoto La Chaine in France, Belgium and Turkey; ESPN Latin America in Argentina, Colombia and Chile; MatchTV in Russia; MAX Sport in Bulgaria; Motowizja in Poland; Sport TV in Portugal; Sport1/Motorvision in Germany, Austria and Switzerland; Sportitalia in Italy; SportKlub in Croatia and Poland; SuperSport in sub-Saharan and West Africa; Telcel in Mexico; TSN in Canada; TV3 in Spain; Viasat in Sweden; and Ziggo Sport in The Netherlands.
