British motorsport team McLaren Racing has announced a major partnership with DP World that will see the Emirati logistics company become an official partner of the McLaren Formula 1 (F1) team from 2023.
From the 2023 F1 season, DP World branding will feature on the McLaren F1 cars and the overalls of McLaren F1 drivers Lando Norris and Oscar Piastri.
As part of the new deal, DP World will also become the lead partner of McLaren APEX, McLaren’s off-track business-to-business event program, promoting collaborations across McLaren’s partner network.
Zak Brown, CEO of McLaren Racing, said: “We are thrilled to welcome DP World to the McLaren family. Logistics is a significant challenge in a global sport like F1 and DP World’s smart solutions will help us enhance the efficiency of our partner and supply chain network, contributing to performance on and off the track.
“We are proud to partner with a brand that shares our values in sustainability, including our journey to reduce emissions from our sport. We look forward to going racing with DP World in 2023.”
DP World said it has partnered with McLaren to utilize McLaren’s global platform to engage with customers, prospects, and stakeholders, and the partnership is intended to form an essential part of its business growth plans in the automotive, technology, and energy sectors.
Mohammed Akoojee, Chief Operating Officer in logistics for DP World, added: “We are delighted to join forces with Zak and the McLaren team at an extremely exciting time for both DP World and motorsports.
"We take great pride in leading innovation in global supply chains and this partnership will showcase our logistics capability alongside one of the most dynamic players in the sector.
“This is an amazing opportunity, and we look forward to supporting McLaren at all levels to enhance the sport, by providing smart logistic solutions that are transparent, sustainable, and cost-efficient.”
This partnership follows McLaren’s expansion last month of its teamwear and merch deal with sportswear brand Castore, with the company now working with McLaren's F1, IndyCar, Extreme E, and Formula E teams.