Machineseeker, the online marketplace for used machinery, has today (August 22) been named as the new title sponsor of the EHF men’s Champions League, the top European club handball competition.
The agreement commences with the start of the 2022-23 season and will initially run until June 30 next year.
The competition will be known commercially as the Machineseeker EHF Champions League for the upcoming campaign.
The men’s EHF Final4, the semi-finals, and final of the Champions League, in Cologne, will be title sponsored by Machineseeker’s TruckScout24 platform, meanwhile.
The club competition has not had a title sponsor since the 2019-20 season when Velux, the building materials group, held the naming rights. Velux had been title partner of the Champions League since September 2010.
As part of the sponsorship, Machineseeker will receive “extensive” exposure at all 132 matches in the EHF Champions League, including via floor stickers and LED boards, as well as integration in all relevant digital channels and websites of the competition.
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In addition, the Germany-based company’s branding will feature on the competition’s official logo with the new composite logo to be used on all relevant materials on site as well as in digital and print material.
The EHF deal adds follows Machineseeker’s sponsorship of Germany’s matches at the 2021 IHF Men’s World Championship in Egypt.
In other sports, the firm sponsors several clubs in German soccer’s second-tier 2.Bundesliga football and is an official partner of the German Olympic Team.
David Szlezak, managing director of EHF Marketing, said: "We are very happy to welcome Machineseeker as title sponsor of the EHF Champions League and we are looking forward to working together to lift the competition to the next level.
“Machineseeker has been very active on the German sports sponsoring market, and we are confident that the EHF Champions League is the right platform to support its European expansion."
Sven Schmidt, managing director of Machineseeker, added: "If we take the UEFA Champions League aside, the EHF Champions League is the most important European club competition.
“The title sponsorship strengthens our profile. This is a perfect fit with the EHF footprint."
The 2022-23 edition of the EHF men’s Champions League begins on 15 September.