English soccer giants Liverpool have agreed a new multi-year sponsorship deal with Orion Innovation, the digital transformation and product development services firm.
Through an exclusive agreement, Orion will become the Premier League club’s official digital transformation partner.
The deal with Liverpool is the global technology firm’s first sports sponsorship deal.
Liverpool said it will leverage Orion’s experience “transforming the business operations of some of the biggest sports leagues and teams across the UK, Europe, the US, and Asia Pacific.”
Through its Sports Innovation Lab, Orion has developed solutions for the sports industry, including a platform for sports operations, enhanced fan experience, and gameday management.
Drew Crisp, Liverpool’s senior vice-president for digital, said: “We’re excited to work together with Orion Innovation in the digital space, which is so important to us and our supporters.
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“As a club we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever-evolving and progressing digital journey.”
Raj Patil, chief executive of Orion, added: “We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. We’re also very excited about the impact LFC’s global platform will have on our brand.”
The partnership with Orion is Liverpool’s second commercial deal this week after announcing a 10-year renewal with Carlsberg, the Danish brewing giant.
In recent months, the Merseyside club partnered with international logistics company UPS and Google Pixel, the technology giant’s consumer electronics brand.