The LIV Golf series has today (October 20) announced a new partnership with Asprey, the UK-based luxury goods brand.
The multi-year agreement will see the company serve as the official trophy provider of LIV Golf.
Asprey has been designing trophies for the series since the league’s first tournament in June 2022, and the agreement officially formalizes a partnership that will see Asprey create all league trophies and have a brand presence at tournaments.
The brand has a long history of supplying sporting trophies for organizations including English soccer’s Premier League, world governing body FIFA, the Wimbledon tennis grand slam, motor racing’s Formula 1, horse racing’s Epsom Derby Stakes and The Jump Jockey, and the Rugby Premiership.
Monica Fee, LIV Golf senior vice president and global head of partnerships, said: “We’re thrilled to welcome Asprey into our portfolio of partners and we look forward to building a fruitful partnership with a prestigious global brand that operates at the top of its field.
“As we look to the future of LIV Golf with compelling tournaments featuring many of the world’s best golfers all around the world, the trophies will help commemorate and celebrate future player and team success.”
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The 2023 LIV Golf Team Championship begins today at the Trump National Doral Golf Club in Miami and will conclude on Sunday (October 22).
All 48 LIV players will compete in the Team Championship, the 14th and final event of the season.