The LIV Golf series has today (October 20) announced a new partnership with Asprey, the UK-based luxury goods brand.
The multi-year agreement will see the company serve as the official trophy provider of LIV Golf.
Go deeper with GlobalData
Asprey has been designing trophies for the series since the league’s first tournament in June 2022, and the agreement officially formalizes a partnership that will see Asprey create all league trophies and have a brand presence at tournaments.
The brand has a long history of supplying sporting trophies for organizations including English soccer’s Premier League, world governing body FIFA, the Wimbledon tennis grand slam, motor racing’s Formula 1, horse racing’s Epsom Derby Stakes and The Jump Jockey, and the Rugby Premiership.
Monica Fee, LIV Golf senior vice president and global head of partnerships, said: “We’re thrilled to welcome Asprey into our portfolio of partners and we look forward to building a fruitful partnership with a prestigious global brand that operates at the top of its field.
“As we look to the future of LIV Golf with compelling tournaments featuring many of the world’s best golfers all around the world, the trophies will help commemorate and celebrate future player and team success.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe 2023 LIV Golf Team Championship begins today at the Trump National Doral Golf Club in Miami and will conclude on Sunday (October 22).
All 48 LIV players will compete in the Team Championship, the 14th and final event of the season.
