Liga F (formerly Primera Division Femenina), Spain’s top-tier women's soccer competition, has partnered with beer brand Mahou and water brand Solan de Cabras in an agreement that runs until the end of the 2026-27 season.
Mahou and Solán de Cabras will offer content and experiences tied to the deal, and Solán de Cabras will become the official water of Liga F.
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Both brands are subsidiaries of Mahou San Miguel.
President of Liga F Beatriz Álvarez said: “Our alliance with Mahou and Solán de Cabras represents a very important step for Liga F by associating our name with two leading and inspiring brands, which continue to demonstrate their commitment to sport, and with global recognition that will allow us to face the challenge of work together and project the best club competition in the world to our national and international community.”
Mahou is also Spanish men’s soccer’s top-flight LaLiga’s global sponsor until 2027, with the Spanish brewer serving as a sponsor of the league both in Spain and internationally, having replaced Budweiser in 2022
Meanwhile, skin care brand Rilastil, which belongs to the Italian Corporate Ganassini group, has been made the new sponsor of FC Barcelona’s women’s soccer and basketball teams.
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By GlobalDataThe deal makes the brand both teams’ official skin care and sun protection partner, as well as a global partner.
In terms of the women’s soccer team, Rilastil will appear on the LED screens during matches played in Barcelona’s Estadi Johan Cruyff stadium, and at the Ciutat Esportiva Joan Gamper training ground.
The women’s basketball team, Barça CBS, will have the Rilastil logo on the front of their shirts.
Additionally, Rilastil will be provided with hospitality spaces, it will have access to the players for brand actions, and Rilastil will appear on the club’s digital assets.
Juli Guiu, FC Barcelona marketing area vice-president, said: “We are delighted to welcome Rilastil to our family of partners who support the Club's women's sport programme, which for yet another season, is setting records for income and public engagement.”
