The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new multi-year partnership with Gorilla Energy.
Through the agreement, the brand has been named as the official energy drink partner of PFL across North America, the Middle East, and North Africa (MENA).
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Gorilla Energy will be featured across all physical touchpoints during PFL live events in the US and MENA regions. It will also offer VIP packages and experiences during PFL live events, with behind-the-scenes access and experiences.
From 2027, Gorilla Energy will be launching and distributing PFL co-branded cans.
In addition, the energy drink brand will become the presenting partner of official weigh-ins and the presenting partner of PFL Between Rounds, the exclusive PFL shoulder program.
John Martin, PFL CEO, said: “Gorilla Energy has joined PFL at one of the most exciting times in the company’s history as we enter a stretch of four title fights across six events in eight weeks, with the first show taking place this Saturday for a huge blockbuster in San Diego.”
Misha Lifschitz, Gorilla Energy co-founder, added: “This partnership is about more than just visibility for us. It’s about aligning with a company that is redefining the future of combat sports. Together, we have an opportunity to create authentic connections with athletes and fans.”
PFL’s upcoming summer series slate of events begins this Saturday with PFL San Diego. PFL then heads into back-to-back title fights in July across Austin, Washington D.C., and New York, with two shows in August for PFL Charlotte and PFL Tampa.
Last month, the promotion bolstered its commercial partnership slate by adding Govx, the e-commerce site for military, public service, and government personnel, as a new sponsor for the 2026 season.
