IC Markets, an international foreign exchange broker, has today (August 8) become an official global partner of the Rugby World Cup Sevens national teams tournament in Cape Town next month.
Under terms of the sponsorship deal, the company has secured “branding and ownership of the game statistics during the matches.”
The deal expands IC Markets’ portfolio of sporting sponsorship deals – which currently includes partnerships with both Germany and Spain’s top-tier men’s soccer leagues.
The brand joins DHL (naming rights sponsor of the Cape Town venue), Castle Lite beer, the FNB bank, and Tudor as a global partner of the 2022 Cape Town Rugby World Cup Sevens, which will take place at the Cape Town Stadium between September 9 and 11.
The event, for which Castle Lite was the last major brand to come on board, last month, will feature 24 men’s and 16 women’s teams.
Alan Gilpin, chief executive at the World Rugby governing body, said: “Rugby World Cup Sevens is all set to be a record-breaking celebration of rugby sevens welcoming players, teams, and fans from right across the globe. We are delighted to welcome IC Markets as a Global Partner to what promises to be an unforgettable event in Cape Town.”
Andrew Budzinski, IC Markets’ CEO, added: “The Rugby World Cup Seven’s attributes of a highly competitive and innovative sport are strongly aligned with our own IC Markets value proposition.”