Hewlett Packard Enterprise (HPE), the US information technology company, has been announced as a partner of the 2023 Ryder Cup, the next edition of the teams' competition between Europe and the US.
Under the agreement, HPE will serve as an official supplier of next year’s tournament and “deliver an intelligent, secure, and high-performance wired and wireless network platform.”
The HPE solution, including the HPE GreenLake edge-to-cloud platform and Aruba network architecture, will provide “a foundation to drive data-first digital experiences.”
The tech company claims its infrastructure will drive efficiencies and optimization for multiple Ryder Cup stakeholders across many areas including fan experience, sponsorships, operations, and sustainability.
Through the use of the HPE technology, the Ryder Cup app will provide “a fully personalized experience, including frictionless access to e-ticketing, travel and weather information, scoring, content-rich services, player locations, and venue wayfinding.”
The parties also claim the HPE solution will “secure and enhance data-driven, context-based marketing and merchandising activation, providing key data sources on guest behaviors and an ability to act on operational intelligence.”
HPE was an also official supplier to the last Ryder Cup held in Europe in Paris in 2018.
Michael Cole, chief technology officer of the European Tour group, said: “We have a bold ambition to create one of the most intelligent, immersive and sustainable temporary-constructed sporting venues in the world.
“We look forward to working together with HPE to unlock the value of data to provide a level of spectator engagement never before witnessed at a sporting event. The HPE GreenLake platform will enable us to deliver the tournament as a service in a sustainable and cost-efficient way.”
Jim Jackson, Hewlett Packard Enterprise executive vice president and chief marketing officer, added: “Capturing, analyzing, and extracting value from data in real-time is fundamental to delivering the immersive experience that sports fans today demand.
“Our partnership with the 2023 Ryder Cup will be a great showcase for our edge-to-cloud portfolio and our ability to deliver best-in-class data services and connectivity as a service, with the HPE GreenLake platform. We’ll be providing a new level of intelligent connectivity for fans, opening up new ways to follow the matches in play, navigate the golf course, and access hospitality and retail offerings with the shortest queues.”
Next year’s Ryder Cup will take place in Rome, Italy, from September 29 to October 1.
HPE joins Hilton, Club Car, Vivaticket, Costa Cruises, and Antinori as an official supplier of the competition.
In July, Infront Italy, a division of the international sports marketing agency, was appointed as the premium experience agent for the event.
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