FIBA, basketball’s international governing body, has today (November 29) brought international logistics company Kuehne+Nagel on board as a new commercial partner.
The agreement will see the firm serve as the federation’s official global logistics supplier.
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Kuehne+Nagel will provide shipment and logistical consulting services for several future FIBA tournaments over the next two years.
This will encompass the 2024 FIBA Olympic Qualifying Tournaments for both men and women, the next men’s and women’s FIBA U17 and U19 Basketball World Cups, the FIBA Continental Cup Qualifiers for men, and the men’s and women’s FIBA Continental Cups in 2025.
FIBA said the objective of the tie-up is also to build a long-term partnership and support the governing body “in the enhancement of shipping and logistical operations and also in the important ambition of further increasing sustainability and environmental performance by reducing FIBA's CO2 footprint worldwide.”
Kuehne+Nagel has several sports sponsorships and is currently collaborating with the likes of SailGP, as well as serving as the logistics partner for both Team Germany and Team Great Britain at the 2024 Olympic Games in Paris.
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By GlobalDataFrank Leenders, FIBA Media and Marketing Services director general, said: “We are thrilled to welcome Kuehne+Nagel as our newest partner and this further strengthens FIBA's global partner network.
“We appreciate the expertise Kuehne+Nagel brings to the table, and we know it can help us significantly with our efficiency and in our quest to become even more sustainable in what we do.
“Kuehne+Nagel also has a strong track record within the field of logistics specifically for sporting events and we look forward to working with them to secure what we know will be some impressive outcomes.”
FIBA recently extended its global partnerships with Japanese ball manufacturer Molten, Philippine mobile services provider Smart Communications, and Chinese mineral water brand Ganten.
The governing body’s other global partners are NIKE, TCL, Tencent, Tissot, Wanda, J9, Smart Communications, and Yili, which came on board in April.
