English Premier League soccer club Everton’s shirt sponsorship deal with Cazoo, the online car retailer, will not continue beyond this season, it has been announced.
The UK-based company confirmed that it will not prolong its relationship with the Merseyside club when their current two-year deal expires. The present contract is worth around £10 million ($13.4 million) per year.
Cazoo, which is owned by British entrepreneur Alex Chesterman, had replaced SportPesa, the African betting website, as Everton’s front-of-shirt sponsor at the start of the 2020-21 season.
The partnership with Everton was Cazoo’s first in the Premier League, but the brand revealed that the two parties could not agree to terms on an extension.
In a statement provided to The Athletic, Cazoo said: “We can confirm that the Cazoo sponsorship of Everton Football Club will not continue after the end of the current season.
“The original deal was for two years and it has been a strong partnership over this period which has delivered on our objectives. We were unable to agree suitable terms to extend our sponsorship of Everton beyond the original two years but can confirm that we will remain the principal partner and shirt sponsor of Aston Villa next season.”
Cazoo, which only launched in 2019, had also teamed up with Aston Villa at the beginning of the 2020-21 campaign, which led to the unusual occurrence of two prominent English clubs having the same shirt sponsor.
The company has recently expanded into Spain having recently announced shirt sponsorship deals with LaLiga clubs Real Sociedad and Valencia from next season.
Cazoo is also reportedly set to become the primary shirt sponsor of France’s Lille next year.
The brand has additionally developed a significant sponsorship portfolio outside of soccer with deals in cricket, darts, golf, horse racing, rugby, and snooker.
The loss of the Cazoo sponsorship quickly follows on from Everton’s decision to cut ties with Russian companies USM, Megafon, and Yota after the country’s ongoing invasion of Ukraine.
The club stands to miss out on around £30 million ($40.2 million) annually from the loss of those deals combined.