The Premier Jumping League (PJL), the new global showjumping competition due to launch next year, has launched a tender to find a host broadcast partner ahead of its inaugural 2027 season.
The PJL is inviting up to 20 leading production companies to pitch for the role, with the appointed host broadcaster to produce and distribute the international signal for the competition’s inaugural season.
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Starting in April 2027, the PJL will feature 16 teams competing across 14 international venues starting from next year, with the competition aiming to create a sustainable economic model via a centralized sponsorship and broadcasting model.
The events are set to take place across Europe, North America, and the Middle East and involve top riders, including world number one Scott Brash.
In its Request for Proposal, the PJL said it is “committed to delivering a highly immersive viewing experience … [that will] demystify the sport for modern audiences while also providing the deep technical insight expected by today’s fanbases.”
It added: “The goal is to showcase the extraordinary athleticism of the sport and its elite athletes – both horse and rider.”
The tender comes two months after the PJL announced it would launch with a guaranteed prize pot of $300 million.
The PJL is backed by McCourt Global, the investment firm of American billionaire and prolific sports team owner Frank McCourt, who previously held a 50% stake in the premium show jumping series, the Global Champions Tour, and founded the show jumping team, the Miami Celtics.
McCourt, who is named as founder and chairman of PJL, currently owns French soccer club Olympique Marseille and the Los Angeles Marathon, but previously owned baseball’s iconic Los Angeles Dodgers.
To help attract new audiences, the league has partnered with production company Box to Box Films, the producers of the popular Formula 1 motor racing series 'Drive to Survive'.
The $300 million on offer across the 14 events is one of the biggest investments in an equestrian competition.
By comparison, show jumping’s top-tier Global Tour distributed €22 million (€25.4 million) across its final flagship events last year, the Global Champions Tour and Global Champions League finals in Riyadh, as well as the Global Champions Prague Playoffs.
Specifically, €10.5 million was distributed across the 2025 LGCT and GCL Season Championships in Riyadh, which featured the world’s best athletes, while the GC Prague Playoffs saw a prize fund of more than €11.4 million split between the GCL Super Cup (€10 million) and GC Tour Super Grand Prix (€1.25 million).
