Beverage company Electrolit has been unveiled as a sponsor of the 2024 Miami Open, the popular tournament on the men's and women's tennis circuit owned by IMG, the international sports and entertainment giant.

Under the agreement, the brand will serve as the official hydration beverage of the tournament. 

The organizers recently announced a record number of sponsors have been signed up for this year's Miami Open, with 30 official partners, 10 of which are new agreements. 

Itau, the Brazilian bank, will again serve as presenting sponsor of the two-week tournament which will be played from March 17 to 31 at the Hard Rock Stadium.

Betway, Cadillac, Emirates, Hologic, Lacoste, Seabourn, and Tecnifibre will also return as partners. Other long-term sponsors include Baptist Health, the official healthcare partner.

Alongside Electrolit, new partners for the Miami Open include Fresh Del Monte, Siggi’s, La Roche-Posay, Moroccanoil, Longi, Protective Life Corporation, and El Salvador Tourism. 

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Josh Ripple, senior vice president of tennis events at IMG, said: “We are delighted to welcome 10 new sponsors to this year’s Miami Open and particularly gratified to have more than 20 returning partners, demonstrating how mutually beneficial they have found their experiences at the tournament over the years.

“The commitment of all our sponsors to deliver the most culturally immersed tennis festival on the tour circuit​ makes us confident that this will be the best and most attended edition to date.”

The tournament also secured a record number of sponsors for the 2023 event, attracting new partners such as Stella Artois, Seabourn, Subway, Hilton Head Island, Brightline, Ready, Botran, Col Bleu, and We Can Do This, the national initiative by the US Department of Health and Human Services to promote Covid-19 vaccines.

The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar.