French electrical supplies firm Rexel has today (May 31) been unveiled as an event partner of road cycling’s iconic Tour de France (TDF) in a three-year deal.

Amaury Sport Organisation (ASO), the TDF’s organizer, has said the partnership will “give a jolt to the Tour’s ambitions to speed up its electrification and support communities in their energy transition.”

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The partnership will focus on improving the Tour’s environmental sustainability.

ASO has said that, for the last decade, the TDF has been committed to becoming a more eco-responsible organization to protect the landscapes that surround the race routes.

The TDF cut its direct carbon emissions by close to 40% between 2013 and 2021, according to ASO.

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Christian Prudhomme, director of the Tour de France, said: “Teaming up with an expert in the energy sector such as Revel will allow us to keep on mitigating our environmental footprint through swifter electrification of communities as an enabler of a more sustainable mobility paradigm."

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Thomas Moreau, Rexel France’s president, added: “We are proud to become a partner of the Tour de France, an event grounded in the hearts of the French people that celebrates our regions year after year. Rexel designs and shares electrification solutions for businesses and local authorities to build a positive energy future.

"We will put the know-how and energy of our 5,000 employees at the service of the Tour de France and our regions.”

Last week, French optician firm Krys renewed its partnership with the TDF until 2026. The deal sees Krys continue its sponsorship of the race’s white jersey, which donors the best rider under the age of 26.

This year’s Tour will take place from July 1 to 23, with the Tour de France Femmes following from July 23 to 30.

Top-tier commercial partners of this year’s event include LCL, E.Lecerc, Krys, Skoda, and Continental.