The European Handball Federation (EHF) has agreed to a long-term partnership extension with CTS Eventim, the Germany-based ticketing services supplier.
Through a deal renewal unveiled today, CTS Eventim will continue as the official ticketing partner of the EHF Euros national teams’ tournaments for at least the next four years.
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Events covered by the extension include the men’s and women’s editions of the EHF Euros in 2026 and 2028 (four tournaments in all). The original deal between the two parties was announced in October 2020.
The partnership has been announced on the back of the men’s 2024 EHF Euros, which took place in Germany between January 10 and 28 and for which CTS Eventim ran the ticketing operation. That tournament saw 96.6% of all tickets sold, the EHF revealed.
Through the extension, the handball body will “continue providing customer-friendly ticketing services, which serve as the first step in an excellent fan experience.”
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The tie-up will also feature the development of an international customer database to build closer relationships with fans.
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By GlobalDataThe EHF’s secretary general, Martin Hausleitner, has commented: “The numbers from the Men’s EHF Euro 2024 prove that we were right to centralize the ticketing for the EHF Euros with the support of CTS Eventim. We are proud to have such a strong and experienced partner at our side.
Alexander Ruoff, chief operating officer at CTS Eventim, added: “The long-term extension to our collaboration reflects our powerful technology and marketing capabilities, our expertise in international sporting majors, and our in-depth knowledge of local markets. We’re looking forward to supporting the EHF and the local organizing committees in bringing premium sport to handball fans for the coming EHF Euros.”
Earlier this week, the EHF unveiled significant broadcast audience figures for this month’s Euros in several key European markets.
France’s 33-31 extra-time victory over Denmark in the final drew 5.27 million viewers on French free-to-air broadcaster TF1, for example.
In its role as the European Handball Federation’s exclusive media and marketing partner, international sports marketing agency Infront secured deals with over 30 broadcasters across more than 100 territories for the tournament.
Over a million fans also attended EHF Euro matches in person.
