UK energy provider E.ON has expanded its partnership with motor racing team Veloce to become the team’s title sponsor for the upcoming 2024 edition of the all-electric off-road racing series Extreme E.
the deal sees the team renamed E.ON Veloce Racing for the 2024 season, with E.ON branding continuing to be present on the livery of its racing vehicle, and the uniforms of its drivers and staff.
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As part of the partnership, E.ON will collaborate with the team on social media content.
Veloce Racing chief executive Daniel Bailey said: “The collaboration has seen so much success already, and with E.ON as our title partner I can’t wait to see what we can achieve this year.
“Veloce's ambitions within the motorsport world support the same pillars as E.ON’s work in the energy sector, and as a pair, we will continue to promote the importance of sustainable innovation and equality.”
E.ON has partnered Veloce since December 2021 covering the UK round of the first Extreme E season. In April 2022, before the second season of Extreme E, E.ON revealed it would become a full-time partner of the team.
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By GlobalDataThe upcoming fourth season of Extreme E is set to be its final one in its current format.
Following the 2024 season, the series will switch to a hydrogen-based format as opposed to the current electric vehicles it uses and will rebrand to Extreme H.
Writing on the series’ website, Extreme E’s managing director Ali Russell said this year’s inaugural event in the US would “be a fitting way to round off Extreme E” as the season finale.
The series had previously said Extreme E and Extreme H would co-exist, but utility manager Andy Welch has instead confirmed that the championship, which began in 2021, would end in its current form, with the new Spark Racing Technologies-built hydrogen prototype to take over next season.
Speaking at the Autosport International Show, Welch said: “The Extreme H prototype is testing now, the championship will be in ’25. Extreme E will end at the end of ’24.
“It’s a different car, different championship, same format. And Extreme E as it is, will stop.”
The news comes after the FIA world governing body announced Extreme H would be given world championship status in 2026.
