Cricket-focused data and analytics provider CricViz has agreed a deal to provide its services to South Africa’s SA20 Twenty20 league.
CricViz data, visualizations, and analysis will be present across SA20 digital platforms to grow the level of insight audiences have on the league.
The data will power SA20’s new “match center”, created to begin alongside the competition’s second season, which will host the data as well as fan engagement tools.
Running through to 2026, the multi-year deal announcement coincided with the league’s season opener yesterday (January 10), when the Sunrisers eastern Cape took on the Joburg Super Kings.
CricViz managing director Michael Kivido stated of the deal: “Utilizing the world’s largest cricket database, our insights, analytics, and data science models will bring new levels of engagement to the competition's growing and diverse fan base. We look forward to deepening our relationship with SA20 over the coming years.”
Graeme Smith, SA20 commissioner, added: “CricViz’s leading data and analytics tools will enable us to educate and inspire new fans while adding deeper insight for our existing audience.”
Gambling firm Betway is SA20’s title sponsor as part of a multi-year tie-up announced in December 2022 ahead of the initial SA20 competition.
The Cricviz deal is the latest SA20 has secured ahead of its new season, with the league announcing earlier in January that digital fantasy sports platform Dream11 has been made the official fantasy sports partner of the league.
CricViz is owned by Ellipse, which also operates tennis’ TennisViz and in December 2023 partnered with UK and Ireland-based horse racing rights distribution organization Racecourse Media Group to provide a new suite of data insights for the group.