SeatGeek, the digital ticketing platform, has consolidated its presence in Dutch soccer’s top-tier Eredivisie by extending its commercial partnerships with clubs AZ Alkmaar, PEC Zwolle, and PSV Eindhoven.
Under the renewed agreement, SeatGeek will continue to serve as the official ticketing partner of the three clubs, providing supporters with one place to buy, manage, and use their tickets.
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The company will also continue to help the clubs use data, technology, and fan insights to run efficiently and build deeper fan connections.
Coen Schroots, ticketing & fan services manager at PSV Eindhoven, said: “We’re pleased to continue our longstanding relationship with SeatGeek as we roll out enhanced ticketing functionality to improve the experience for our supporters and give our team greater flexibility in managing sales and ticketing operations.
“SeatGeek’s understanding of PSV and our ambitions provides a strong foundation for our continued collaboration.”
The three deals build on SeatGeek’s decade-long presence within the league through its partnership with the Royal Dutch Football Association (KNVB), which saw the company support ticketing across the Eredivisie.
During that time, SeatGeek has worked with each Eredivisie club on its ticketing needs and matchday goals.
Jordan Hitchen, regional director, EMEA at SeatGeek, said: “The Netherlands has become one of SeatGeek’s most important markets in Europe, and each renewal reflects the strength of the relationships we’ve built with our clubs over many years.
“We’ve learned a lot by working alongside all three clubs, and we’re looking forward to building on that work – giving each the flexibility to keep improving its ticketing experience for supporters as their needs evolve.”
The renewals come as SeatGeek continues to solidify its place among top European soccer properties, having secured long-term extensions with English soccer’s Manchester City, Leeds United and Newcastle United this year.
Last month, the company signed a multi-year partnership with Major League Soccer’s Nashville SC to serve as the club's official ticketing partner from 2027.
SeatGeek also powers ticketing and tech for a wide range of North American soccer teams across the MLS, USL, and NWSL, including Austin FC, FC Cincinnati, Sporting KC, St. Louis City SC, and the Portland Timbers.
