Concacaf, the governing body for soccer in North and Central America and the Caribbean, has agreed to a multi-year global partnership with Saudi Arabian oil giant Aramco.
As part of the deal, Aramco will become the official energy partner for all Concacaf national teams and club competitions, starting with the ongoing W Gold Cup.
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Aramco’s partnership also includes the Concacaf Champions Cup, which began this month, featuring the 27 best men’s clubs in the region, and the Concacaf Nations League Finals from March 21 to 24, 2024, the final four competition between the men’s national teams of Jamaica, Mexico, Panama, and the United States.
The deal also covers future men’s Gold Cups, Concacaf Nations Leagues, men’s and women’s U20 and U17 championships, and the full ecosystem of Concacaf club competitions.
Khalid Al Zamil, Aramco vice president of public affairs, said: “Aramco has proudly established a track-record of promoting active lifestyles by investing in global sports and events.
“Concacaf will provide Aramco with significant visibility through its club competitions, and also opportunities for engagement with fans as the popularity of football grows across the region.”
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By GlobalDataConcacaf president and FIFA vice president, Victor Montagliani, added: “We look forward with great anticipation to working with Aramco to elevate all of our Concacaf competitions. This is a very exciting time for the growth of football in our region, and we truly believe this partnership will be of mutual benefit for both organizations.”
Last December Concacaf unveiled four founding commercial partners for the inaugural edition of its Women’s Gold Cup (W Gold Cup) national teams competition.
Mexican beer brand Modelo, Qatar Airways, automotive giant Toyota, and automotive lubricants provider Valvoline all came on board as founding partners for the 2024 Concacaf W Gold Cup, which is being held in the US between February 17 and March 10.
Both Modelo and Toyota have been sponsors of the men’s Gold Cup since 2017.
In addition to the 11 Concacaf sides taking part in the tournament, South America’s top four women’s sides – Brazil, Paraguay, Colombia, and Argentina – will also be present.
The US was confirmed as the W Gold Cup host in January, and last month it was announced that the final would take place at Snapdragon Stadium in San Diego.
That venue is home to San Diego Wave FC of the National Women’s Soccer League and recently hosted the 2023 men’s Gold Cup semi-final between the US and Panama.
In the same month Aramco was unveiled as the sole title sponsor of the Aston Martin Formula 1 (F1) motor racing team for the next five years.
As part of a deal expansion and extension between Aramco and the F1 outfit, the oil heavyweight took on exclusive title sponsor status from January 1, 2024.
