Como secured promotion back to Serie A after 21 years last season. (Pier Marco Tacca/Getty Images)

Como 1907 FC, the newly promoted Italian Serie A soccer club, have announced a new kit supply deal with adidas.

From the start of the 2024-25 season, the German sportswear giant will supply kits to all Como’s teams (male, female, and youth).

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A key element of the new agreement will see Como extend its own retail operations both in-store and online, locally, and globally, including the development of a custom lifestyle range.

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Como secured promotion back to Serie A after 21 years last season.

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Mirwan Suwarso, the official representative for the Como ownership group, said: “This is the start of what we hope to be a long and rewarding journey with Adidas. We are a humble club but with big ambition both on and off the pitch.”

Alessandra Furia, senior director of brand for Adidas, added: “Como 1907 is a football club with a long tradition, which has embarked on an ambitious path, bringing the club back into the Serie A.

“In this historic moment, we are happy to start together a multi-year partnership, which will represent a new chapter in the history of both the brand and the club.”

Suwarso is part of the Hartono ownership group that acquired the North Italian club in 2019. Shareholders include former soccer stars Thierry Henry and Cesc Fabregas, who is also an assistant coach.

Como’s first match back in Serie A will be against Juventus on August 18 at the Allianz Stadium in Turin.