Molten has been the league’s official ball provider for 20 years. (British Basketball League)

The British Basketball League has announced that Japanese basketball manufacturer Molten has extended its long-running partnership as the official basketball provider of both the men’s and women’s categories.

The multi-year deal extension will see Molten’s BG4500 National Elite model balls continue to be used as the official balls of the league.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Molten has been a partner of the British Basketball League for twenty years, and Molten UK & Ireland brand manager Paul Reaney called the latest extension the “largest investment” the company has made into the domestic game.

The partnership will also see Molten branding appear at all games in the men’s and women’s leagues, including the playoffs, finals, and each league’s all-star games.

Molten will also continue to sponsor the British Basketball League’s Player of the Year and Coach of the Year awards.

See Also:

British Basketball League chief executive Aaron Radin said of the partnership: “We are proud to be extending its partnership with Molten who have played a vital role during the 20 years in which they have supported the growth of the League.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Radin continued: “As excitement continues to rise both around the League, its clubs, and the game as a whole, it’s great to see Molten commit during a vital time in our growth.”

The deal comes off the back of Molten’s September renewal of its global partnership with the International Basketball Federation (FIBA), continuing its position as the official ball supplier of FIBA competitions, including the FIBA World Cup.

The latest renewal will take Molten’s partnership with FIBA past its 50th year, seeing it through the next two men’s World Cup cycles in 2027 and 2031, as well as the 2026 FIBA women’s World Cup.