English Premier League soccer club Brentford have named job website Indeed as their new principal and front-of-shirt partner from the 2026-27 season under an expanded agreement.
As the official front-of-shirt partner, Indeed branding will feature on all men’s and women’s first-team playing kits, as well as academy matchday kits.
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The company became Brentford’s training kit sponsor at the start of the 2025-26 season.
The new agreement will also see Indeed have an increased presence at Gtech Community Stadium on matchdays, as well as the club’s digital channels.
Brentford chief executive Jon Varney said: “We are very proud to welcome Indeed to the front of our shirts from next season as we continue to grow the club’s profile on both a local and global stage.
“This expanded partnership builds on an excellent first year working together, which has been driven by our shared belief in using data to inform smart recruitment and a commitment to talent development at every level of the organisation, both on and off the pitch.”
Indeed will replace online betting brand Hollywoodbets as the Premier League’s ban on front-of-shirt sponsorships with gambling companies comes into effect next season.
Several other top-flight clubs with betting deals will be in the market for a new shirt sponsor in the 2026-27 campaign, including Aston Villa, Bournemouth, Crystal Palace, Everton, Fulham, and Sunderland.
Should they both avoid relegation, Nottingham Forest and West Ham will also need new front-of-shirt partners next year.
This season, the front-of-shirt market in the Premier League is worth $525.4 million, with gambling brands accounting for $129.6 million of this annual revenue.
In April 2023, Premier League clubs voted to voluntarily ban shirt sponsorship deals with betting companies from the start of the 2026-27 season.
The decision was made after discussions between the league, its clubs, and the government’s Department for Culture, Media, and Sport.
Clubs are permitted, however, to partner with betting firms as sleeve sponsors.
Brentford’s extended partnership with Indeed will also see the online platform continue to support the club’s community initiatives as its official FC Community Sports Trust lead partner.
In terms of the West London-based outfit’s other commercial partners, used car search marketplace Cazoo serves as sleeve sponsor under a deal signed last year.
Brentford have had another impressive season and are in the mix to qualify for Europe next year.
The club is currently seventh with five games left, a position that would secure them a place in the third-tier UEFA Conference League.
Listen to our recent podcast analysing the Premier League's impending ban on betting shirt sponsorships and how it will impact the front-of-shirt market.
