BKT, the Indian tire manufacturer, has extended its title sponsorship of French soccer's second-tier Ligue 2 for another four seasons.

The renewal, announced yesterday (June 14), will run until the end of the 2027-28 campaign.

The company first put its name to the league in 2020-21 having succeeded Domino’s, the pizza delivery chain.

BKT initially signed a four-year agreement with the LFP governing body and league organizer that was due to run through 2023-24.

The Bombay-based group will continue to activate the sponsorship through “innovative actions” during Ligue 2 pre-matches and at half-time in all 18 stadiums, in which BKT will have visibility.

BKT will also sponsor digital content, such as the ‘BKT action of the month’, and a corporate social responsibility program.

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By GlobalData

Uber Eats, the food ordering and delivery app, is the title sponsor of the top-tier Ligue 1 under a deal running through 2023-24.

Benjamin Morel, managing director of LFP Media, said: “For three seasons now, BKT has supported Ligue 2 with talent and the wonderful work between our teams has contributed to the ever-increasing attractiveness of our championship.

“We are delighted with the trust that BKT has in us and look forward to continuing our collaboration and continuing to promote Ligue 2 in the heart of our territories.”

Lucia Salmaso, managing director of BKT Europe, added: “Over the years, we have worked extensively with clubs, organizing many activities that have made supporters feel at home. This partnership allows us to reach fans and share our values ​​with them.”