The Board of Control for Cricket in India (BCCI) has begun the process of identifying commercial partners for the next cycle of its events.
On Friday (September 1), the governing body released a request for quotation (RFQ) “for official partner rights for BCCI events.”
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It has invited bids “from reputed entities” for these events, with the necessary RFQ documents available to purchase until September 13. These documents will cost a non-refundable fee of INR100,000 (just over $1,200).
However, the BCCI has not opened this process to companies from all sectors – the prohibited brand categories are alcohol products, betting, cryptocurrency, real money gaming, and fantasy sports gaming; tobacco; athleisure and sportswear; banks, financial services, and non-banking financial companies; and companies that “are likely to offend public morals, including … pornography.”
This tender comes a week after the BCCI secured a title sponsorship deal for its home events – with IDFC First Bank, an Indian private-sector financial institution. This is likely to be the reason for the body not allowing other sponsorships from fellow banks and financial institutions.
IDFC will now act as the title sponsor for top-tier BCCI home events – including both national team and domestic cricket – from the 2023-24 season onwards.
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By GlobalDataIt will take over from Mastercard, the credit card giant, which has held title rights since September 2022 but is set to see its deal expire soon.
A tender for title sponsorship rights was issued in early August, with interested parties being given a deadline of August 21 to purchase the necessary tender documents.
Earlier in August, meanwhile, the BCCI announced a partnership with BookMyShow, a major ticket sales site.
That site is now the official ticketing platform for the International Cricket Council’s 2023 men’s World Cup, which will take place between October 5 and November 19.
The BCCI has also been active recently in terms of its media rights, last week striking a deal (after an auction process) with Viacom18, the Indian media and entertainment heavyweight.
Viacom18 now holds exclusive linear and digital rights to home Indian national and domestic cricket matches for the next five years.
