English soccer giants Arsenal have announced a multi-year partnership with hotel booking firm Hotels.com.
Under the agreement, Hotels.com will become the exclusive hotel partner of the Premier League club its branding will be present prominently at Arsenal men’s and women’s matches.
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Hotels.com will also offer Arsenal supporters access to travel packages built around the club’s games, both domestically and across Europe.
As part of the partnership, Arsenal players from both the men’s and women’s sides will contribute to bespoke content created by Hotels.com, which will also have access to the players for brand visibility purposes.
Juliet Slot, chief commercial officer at Arsenal, stated: “A big part of the enjoyment of football is traveling to matches home and away, across the country, around Europe, and when we go further afield on tour. We’re delighted to have Hotels.com as a like-minded partner who shares our passion for bringing supporters together to experience the excitement our games bring.”
Hotels.com is owned by US travel company Expedia Group, which also owns travel company Expedia, which in March 2023 signed on to renew its sleeve sponsorship of Arsenal’s Premier League rivals Liverpool.
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By GlobalDataExpedia has sponsored the sleeves of Liverpool’s men’s and women’s teams since 2020 and will continue to do so until 2027 in a deal reported to be around $14.5 million.
Expedia Group is also a partner of UEFA, European soccer’s governing body, a partnership it extended in February 2023.
Expedia has global supplier and licensing rights to its elite-tier UEFA Champions League (UCL) competition, which Arsenal currently competes in, through to the end of the current 2023-24 season.
As part of the overall renewed tie-up, the company will provide its Expedia Live travel hub solution in Europe and will also serve as a regional partner of the UCL in the United States.
Expedia Live will help fans in the UK, Germany, and France travel to away matches and book accommodation, while also providing access to city guides.
