Children’s nutrition company Bellamy’s Organic has partnered with the Australian Olympic Committee (AOC) governing body to become an official partner of the Australian Olympic Team for the Paris 2024 games.

As part of the deal, from February Bellamy’s Organic will undertake a series of marketing activities, such as influencer and media events, public relations, and digital and social activity, all centered around the Paris 2024 Summer Olympics.

At the last Summer Olympics, in Japan in mid-2021, Australian athletes brought home 46 medals in total, including 17 golds.

AOC chief executive Matt Carroll said: “Through the valuable support of companies like Bellamy’s Organic, Australia’s athletes get the opportunity to proudly represent their country and realize their dreams on the world’s biggest stage, the Olympic Games.

“The ability for our athletes to compete on the world stage in their respective fields in Paris, and be cheered on by millions of Australians is only possible through the support of partners like Bellamy’s Organic.”

General manager of marketing at Bellamy’s Organic, Claire Vanderstoel, added: "Bellamy’s Organic is delighted to support the Australian Olympic Team and to champion the cause of childhood nutrition. We believe that the values exemplified by Australia’s athletes – excellence, integrity, and dedication – resonate with our brand ethos.”

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Last year the AOC agreed to a three-year commercial sponsorship deal with Nine Network, the Australian commercial broadcaster.

Under the agreement, Nine is now an official partner of the Australian Olympic team and will help support and promote athletes for the duration of the contract.

Additionally, the AOC entered into a partnership with Engineering consultants and infrastructure operator Egis and extended its partnership with the M&C Saatchi Sport & Entertainment sponsorship agency.