Amul, the Indian dairy conglomerate, has unveiled sponsorship agreements covering the US (co-hosts) and South African cricket teams at the upcoming ICC Men's T20 World Cup.

Both USA Cricket and Cricket South Africa (CSA) announced their respective deals yesterday, with Amul in as the lead arm sponsor for both teams during that event, which is set to run from June 1 to 29.

The US team will play the first match of the tournament, against Canada in Dallas, Texas, while South Africa’s first fixture takes place on June 3 against Sri Lanka.

Amul has been involved in cricket sponsorship since 2011 when it struck a deal covering the Netherlands national team. The brand is also a commercial partner of the Women's Premier League domestic competition in India.

The milk brand has been a partner of CSA at various points since 2019, including for the men’s Cricket World Cup in India late last year.

It has also previously partnered with the Afghanistan team.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Outside of cricket, meanwhile, Amul was a partner of Portugal's national team at the 2022 FIFA World Cup soccer tournament.

Pholetsi Moseki, chief executive at CSA, added: “We’re excited to announce our ongoing partnership with Amul for the upcoming T20 World Cup. Amul has been a steadfast brand that has shown us immense support since their initial collaboration with the South African team in 2019.”

The US has never appeared at an ICC T20 event before, making their debut this year as co-hosts alongside the West Indies.

South Africa, meanwhile, is considered to be one of the favorites for the 20-team tournament.