Global racing series SailGP has struck a new commercial deal with brewing giant Anheuser-Busch (AB InBev), focusing on the latter's Corona Cero brand.
The no-alcohol beer – which is also a sponsor of the Olympic Games – becomes an exclusive event supplier for SailGP.
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The tie-up will focus on two European races still to come in the ongoing 2026 season – the Great Britain Sail Grand Prix in late July (the first of SailGP's European swing), and then the Switzerland Sail Grand Prix in mid-September.
Corona Cero will have a physical presence at both races through pop-up bars. The beer will be available across all seating areas at both events, including in hospitality facilities.
Last week, SailGP unveiled the Après Provence wine brand as a new commercial partner for the Great Britain Sail Grand Prix in Portsmouth.
The Provence-based rosé wine brand becomes the exclusive rosé supplier for the race stadia.
The race is title sponsored by the Emirates airline, through a multi-year agreement unveiled in late 2024.
In late May, meanwhile, SailGP confirmed Rome as the host city for the Italy Sail Grand Prix, as it continues to refine its 2027 calendar.
The AB InBev-International Olympic Committee tie-up, focusing on Corona Cero, runs through the 2032 Olympic Games in Brisbane.
Corona Cero, a non-alcoholic brand, will continue as the global beer sponsor of the Olympics, while in the US specifically, the Michelob Ultra light beer will be the chosen partner brand.
