The Hundred fills every 2026 shirt front—no gambling sponsors needed
Opening front-of-shirt inventory to gambling brands initially signaled that mainstream sponsor demand was underperforming at the expected price point.
Cricket
MI London added to Ten Toes’ partner stable
Manchester Super Giants and Southern Brave strike front-of-shirt deals
Whisper supports BBC for The Hundred coverage as Jio picks up India rights
Cricket Australia signs first back-of-shirt sponsorship with Hola Health
BCCI hunting for new event title sponsors
A Sports renews as Pakistani broadcaster for Lanka Premier League
Big Bash League opener set for Chennai as league eyes Indian investment
