ICC finalizes deals with PTV and Myco in Pakistan through 2027
A tender for these rights (alongside similar packages in Bangladesh and Sri Lanka) was launched in late August.
Cricket
Huge viewing numbers for domestic partners as Australia takes Ashes lead
ECB nets first back-of-shirt sponsor in Vitality, in time for Ashes
Sri Lanka’s Dialog TV nets rights deal with ICC as home T20 World Cup looms
Cricket Australia in last-minute Ashes deal with Origin Energy
NRMA adds women’s team to Cricket Australia naming rights deal
Early Women’s CWC matches break domestic viewership records
ECB appoints Formula E’s Dabas as chief revenue officer
