ECB nets first back-of-shirt sponsor in Vitality, in time for Ashes
The agreement starts with the 2025-26 men’s Ashes series between rivals England and Australia.
Cricket
Sri Lanka’s Dialog TV nets rights deal with ICC as home T20 World Cup looms
Cricket Australia in last-minute Ashes deal with Origin Energy
NRMA adds women’s team to Cricket Australia naming rights deal
Early Women’s CWC matches break domestic viewership records
ECB appoints Formula E’s Dabas as chief revenue officer
BKT Tyres puts name to Australia-India cricket series
Sky retains UK rights to men’s and women’s Big Bash League
