The Board of Control for Cricket in India (BCCI) has begun the process to find title sponsors for its premier events.
The BCCI released an invitation to tender (ITT) for those rights yesterday, with a deadline for purchasing the tender documents of August 4 (two weeks from now), and a deadline for the submission of those bidding documents of August 13.
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In terms of industry categories that the BCCI is not taking submissions from, on account of already having sponsors within those categories, these include: sportswear merchandise and equipment, as well as athleisure wear and performance wear; tyres, tubes, and flaps; and paints, waterproofing, and wallpapers.
The BCCI will also not be accepting bids from any form of betting, gambling, fantasy sports gaming, or prediction market firm, or from conglomerates that have such brands within their groups.
Bids from any form of cryptocurrency operator are also ineligible, as are submissions from companies involved in "virtual digital assets, [or] Web3/tokenised products or services."
In addition, any company with multiple brand categories, one of which is related to either alcohol products or tobacco products, is "not permitted to submit a bid with respect to the brand categories of alcohol products and tobacco."
As for the financial requirements for bidders, each bidding group or company must have an average net worth over the last three years equivalent to around $10.37 million, and an average annual turnover – across the same period – of the same figure.
Companies wishing to buy the necessary ITT and bidding documents must pay the BCCI around $1,220 to gain access to them.
In terms of current major BCCI sponsors, Apollo Tyres is the main sponsor for the Team India umbrella national team organization (having assumed that position last September), while Adidas is the body's kit supply partner.
Cricket in India – national team fixtures, and the glamorous Indian Premier League franchise tournament – brings in by far and away the highest commercial fees out of any market that sport is played in.
As such, major Indian and international brands queue up to be associated with BCCI teams and events.
