Bull riding

PBR nets AB InBev sponsorship ahead of 2024 season

Professional Bull Riders (PBR), the US-based international bull riding circuit, has announced a multi-year partnership with global brewing giant Anheuser-Busch…

PBR sign with TelevisaUnivision and Camping World

Media giant TelevisaUnivision’s sports division TUDN has announced an exclusive Spanish language partnership with Professional Bull Riders (PBR), the US-based international…

Professional Bull Riders adds to host of upcoming sports docuseries

Prime Video, the streaming service of tech and retail giant Amazon, is set to debut a docuseries about the Professional…

PBR seeks further growth with new Team Series

Professional Bull Riders (PBR), the bull riding circuit owned by Endeavor, has announced details of a new team format series…

PBR in innovative three-year tie-up with NFT firm SmartMedia

Professional Bull Riders, the bull riding circuit owned by Endeavor, has partnered with SmartMedia Technologies in a three-year deal, which…

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