Media giant TelevisaUnivision’s sports division TUDN has announced an exclusive Spanish language partnership with Professional Bull Riders (PBR), the US-based international bull riding circuit, for the 2023 season.
Starting July 24, TelevisaUnivision’s streaming service ViX and sports channel TUDN will show the Spanish-Language coverage of PBR in the United States, Mexico, and Latin America.
ViX will stream all 112 regular season games during the 2023 season as well as the final championship event.
The PBR Team series games will feature TelevisaUnivision’s sports division, TUDN’s Spanish language narrators and commentators. Leo Riaño, Antonio Gómez Luna, Xavi Sol, and Ramón Aranza will narrate each game.
The season begins in Cheyenne, Wyoming from July 24 to 25.
TelevisaUnivision’s president of sports, Olek Loewenstein, said: “We are thrilled about TU’s exclusive partnership with Professional Bull Riders, solidifying our position as the premier Spanish language destination for sports content.
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“This collaboration allows us to not only bring the exhilarating sport of bull riding to our Spanish-speaking audience but also connect it to the rich history and culture of Hispanic communities.
“Bull riding has deep roots in the traditions and heritage of many Latin American countries, and through our extensive coverage and compelling storytelling, we aim to celebrate and showcase this important aspect of our audience’s identity.”
Sean Gleason, chief executive and commissioner at PBR, added: “In this historic development for our sport, TelevisaUnivision, the home of the best moments in sports, is now the Spanish-language home of PBR.
“Partnering with the leader at winning the hearts and minds of a gigantic Spanish-language audience is a huge opportunity for PBR. Following the 2022 launch of the Team league, and recently adding Camping World as a title partner to the series, this is another bellwether expansion for our sport.”
PBR also has a new title partner for the 2023 PBR Teams season with US RV dealer Camping World.
As part of the deal, Camping World will have prominent branding on PBR Teams broadcasts, in-arena signage for all league games, on-site activation at Teams events, and logo placement on the athletes’ jerseys and riding vests across all PBR Teams.
Camping World’s Unleash The Beast partnership for the sport’s individual competition, which follows the PBR Teams championship, includes in-arena digital signage, branded bucking chutes, concourse activation, and presenting ownership of the RV Park at PBR World Finals.
Additionally, the deal includes a custom content series to be produced by PBR.
Camping World chairman and chief executive Marcus Lemonis said: “As Camping World continues to expand its national footprint, we see significant market alignment with The PBR Team Series.
“This strategic partnership enables us to expand into new markets and solidify our position as the RV dealer of choice within PBR’s passionate and growing fan base."
PBR chief executive and commissioner Sean Gleason added: “The PBR Teams format has broadened the appeal of our sport, and Camping World will now provide added national exposure and marketing muscle for the exciting new bull riding league that is revolutionizing Western Sports.”
The PBR Camping World Team Series is a league featuring bull riders competing in five-on-five bull riding games during an 11-event season. All 112 games will be shown by the CBS Television Network, on Paramount+, CBS Sports Network, and Pluto TV.
Earlier this week, OpenBet, the sports betting technology platform, was announced as the new provider of official pricing and odds on PBR events for the first time, allowing the sport to pursue legal and official betting.