Two months from the start of AFCON, Morocco readies to play host
Preparation for the 2025 tournament has endured a period of turbulence recently, just two months before the action kicks off …
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BeIN renews long-running NBA broadcast agreement in France
North American basketball’s elite NBA has renewed its broadcast partnership in France with pay-TV heavyweight BeIN Sports.Through the expanded deal, …
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SURJ and PIF expand tennis presence via new Saudi ATP Masters 1000 event
The ATP men's tennis tour has announced that a new tournament in Saudi Arabia will be added to its top-tier Masters …
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Lidl expands and renews as UEFA women’s soccer partner
International grocery chain Lidl has deepened and extended its involvement with top-tier women's soccer in Europe, by signing a five-year …
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Heineken adds new sport to portfolio with Premier Padel deal
Heineken, the Dutch brewing giant, has made its first entry into padel, agreeing a global partnership with the Premier Padel …
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SPORTEL Monaco 2025 Where the Future of Sports Media and Tech Takes Shape
The 35th edition of SPORTEL Monaco wrapped up on a high note, reaffirming its position as the world’s unrivalled marketplace for …
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WBD mulls future after rejecting Paramount acquisition bid
US media giant Paramount has reportedly been knocked back in its attempts to acquire rival Warner Bros. Discovery (WBD), and …
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NFL hands Prime Video global Black Friday coverage, renews EA Sports ties
Prime Video, the global OTT streaming service owned by e-commerce goliath Amazon, has acquired the global rights to the National …
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NFL approves minority stake sales for Giants, 49ers, Patriots
American football’s NFL owners have approved minority stake sales in the New York Giants and San Francisco 49ers, while the …
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RTVE takes main package of Copa del Rey rights for 2025-27
RTVE, the Spanish public-service broadcaster, has retained rights to the Copa del Rey, the domestic knockout cup soccer competition, for the …
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US Grand Prix breaks audience records for ABC as Apple deal looms
Coverage of last weekend's US Grand Prix, from motor racing's Formula 1 (F1) series, broke coverage records in the race's …
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Energy drinks brand Lipovitan D in as 2027 RWC partner
Energy drinks brand Lipovitan D has been unveiled as a sponsor of the next men's Rugby World Cup, with the …
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FPT expands Chelsea deal to become principal partner, sleeve sponsor
English soccer heavyweights Chelsea have announced the expansion of their partnership with Vietnamese tech solutions firm FPT, which will now …
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MLS and Audi renew to take partnership past a decade
North America’s Major League Soccer (MLS) has extended its long-running sponsorship deal with German car brand Audi.Through the multi-year renewal, …
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FA Cup and Women’s FA Cup to be sponsored by ClearScore
Credit scoring and credit product marketplace brand ClearScore has signed up as a partner of English soccer's men's FA Cup …
