FPT expands Chelsea deal to become principal partner, sleeve sponsor
English soccer heavyweights Chelsea have announced the expansion of their partnership with Vietnamese tech solutions firm FPT, which will now …
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MLS and Audi renew to take partnership past a decade
North America’s Major League Soccer (MLS) has extended its long-running sponsorship deal with German car brand Audi.Through the multi-year renewal, …
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FA Cup and Women’s FA Cup to be sponsored by ClearScore
Credit scoring and credit product marketplace brand ClearScore has signed up as a partner of English soccer's men's FA Cup …
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Foxtel’s McCloy joins DAZN in global commercial role
DAZN, the international sports streaming service, has appointed long-serving Foxtel Group executive Rebecca McCloy to lead its global commercial operations.She has …
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Long-time Mediapro president and CEO Benet moved aside
The chief executive and president of Spanish sports broadcasting heavyweight Mediapro, Tatxo Benet, has been moved aside from that role by …
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LaLiga cancels controversial Miami match after player protests
Spanish men's soccer’s top-flight LaLiga has cancelled the proposed league match between Villarreal and Barcelona in Miami in December following …
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Gallagher adds to English rugby union presence through PWR deal
Heavyweight insurance brand Gallagher has expanded its already-significant presence in English rugby union by striking a sponsorship deal covering the …
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UK Athletics marks turnaround with return to profit after eight years
The UK Athletics governing body has made an annual profit for the first time in eight years for the financial …
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Repsol in as Moto2 and Moto3 partner in wider MotoGP deal
Motorcycling's top-tier MotoGP series has unveiled a new commercial deal with Spanish petrofuel company Repsol, to get underway in 2026.Through a …
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Sportel: AI changing the game for content creation and fan engagement
Adopting AI solutions will be a game-changer for sports organizations looking to keep fans engaged globally, with almost all non-live …
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Sports Interactive secures first FIFA license for Football Manager
Sports Interactive, the video game producer owned by global industry giant Sega, has agreed a new multi-year partnership with soccer's …
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US adds Mexico, Jamaica, Costa Rica, to 2031 Women’s World Cup bid
Mexico, Jamaica, and Costa Rica have joined the United States’ bid to host the 2031 FIFA Women’s World Cup soccer …
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NBA, WNBA team up with Xfinity; EuroLeague renews FanDuel deal
Xfinity, the telecoms arm of US media giant Comcast, has been named as the official TV service provider of the …
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Ferrari renews, expands Bitdefender, Genesys partnerships
The iconic Scuderia Ferrari team of motor racing’s elite Formula 1 (F1) series has announced the multi-year extension of its …
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Good Good YouTube brand in as Austin PGA Tour event title partner
US golf's PGA Tour has unveiled a new tournament to take place next year in Austin, Texas.The event, set to …
