NHL announces Helsinki return for second 2026 Global Series double-header
The NHL has announced a second set of ‘Global Series’ international regular season fixtures for the European market in the …
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Ford sponsors MLB – Rays, Orioles, Braves all strike new partnerships
Ahead of the start of the 2026 Major League Baseball (MLB) season, a number of the competition’s franchises, and indeed …
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F1 and Fanatec in multi-year extension
The iconic Formula 1 (F1) motor racing series has renewed its commercial tie-up with racing simulator hardware firm Fanatec.Under the …
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Coca-Cola continues Sprite basketball push with EuroLeague deal
Sprite, the lemon-lime soda brand of Coca-Cola, has increased its global basketball exposure by striking a new agreement with pan-European …
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population …
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Premier League commercial deals: Arsenal, Fulham, Everton
As the 2025-26 Premier League English soccer season moves into its final stretch, multiple teams are now engaged in the business …
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F1 and Fanatec in multi-year extension
The iconic Formula 1 (F1) motor racing series has renewed its commercial tie-up with racing simulator hardware firm Fanatec.Under the …
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Prime Video, SPOTV expand MLB partnership in Japan to 350 games
Prime Video, the international OTT streaming service owned by e-commerce giant Amazon, has expanded its Major League Baseball (MLB) broadcast …
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Coca-Cola continues Sprite basketball push with EuroLeague deal
Sprite, the lemon-lime soda brand of Coca-Cola, has increased its global basketball exposure by striking a new agreement with pan-European …
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population …
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Belgium’s VTM secures PDC rights expansion from 2027
VTM, the Dutch-language broadcaster in Belgium, has expanded its rights package with the Professional Darts Corporation to cover all events …
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WNBA CBA sets new economic status-quo for competition’s growth phase
The WNBA, the US women’s basketball major league, has announced the terms of its preliminary collective bargaining agreement (CBA) with …
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SBS expands cycling slate with Giro d’Italia Women, Il Lombardia
SBS, the Australian public-service broadcaster, has doubled down on its coverage of major women’s road cycling events by adding the …
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NZ Cricket approves NZ20 as future domestic competition
The New Zealand Cricket (NZC) governing body has unveiled its vision for the future of the Twenty20 format domestically, featuring …
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PFL and U-Next renew Japanese rights deal
The Professional Fighters League (PFL) has renewed its broadcast rights tie-up in Japan, a key growth market for the mixed …
