Fanatics deepens NFL partnership with London, Dublin game sponsorship
Fanatics, the e-commerce and merchandise giant, has expanded its partnership with American football’s NFL by sponsoring the league’s upcoming games …
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Man Utd set new revenue record, cut losses significantly in 2025 earnings
English soccer giants Manchester United have published their financial results for the 2025 financial year (July 2024 through June 2025), …
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Eleven Sports to cover WTA Tour in Poland through 2027-31 cycle
Rights in Poland for the top-tier Women's Tennis Association (WTA) Tour have been snapped up by the Eleven Sports subscription …
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Myanmar next on FIFA’s World Cup media rights tender schedule
Global soccer's governing body FIFA has now taken its media rights sales processes covering the next two World Cups - …
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HSBC expands LIV deal as first event title sponsor
The LIV Golf series has announced a title sponsorship deal with international bank HSBC for next year’s Hong Kong tournament.The …
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Ligue 1+ finds early success, breaks 1 million subscriber mark
French soccer’s top-flight Ligue 1 has announced that its Ligue 1+ in-house channel, which carries the majority of the competition’s …
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Kuwait’s Shasha to broadcast Serie A in 16 MENA countries
Italian soccer's top-tier Serie A has secured a new broadcast partner across 16 MENA (Middle East and North Africa) countries, …
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NWSL beefs up ESPN, CBS rights deals, adds Victory+ ahead of expansion
North America’s top-tier National Women’s Soccer League will see a boost in its domestic coverage after expanding its rights agreements …
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Amazon Prime joins CBS, ESPN for domestic Masters coverage
Amazon Prime Video, the streaming service of the e-commerce giant, will join media giant CBS and Disney-owned sports broadcaster ESPN …
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Lead BCCI national team sponsorship rights awarded to Apollo Tyres
A new primary sponsor for the Indian men's and women's national cricket teams has been found - Apollo Tyres.Through a …
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Crawford-Canelo bout proves major viewership draw for Netflix
Netlfix, the global streaming giant, has announced that its coverage of the recent boxing superfight between Terence ‘Bud’ Crawford and …
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LIV begins search for new CMO as Harter departs
LIV Golf, the golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), is on the hunt for a new …
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Sportfive extends global distribution pact with Real Madrid TV
Spanish soccer giants Real Madrid have extended their partnership with sports marketing agency Sportfive.This extension means Sportfive will continue distributing …
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Supertri bolsters ‘By Supertri’ portfolio with New Jersey, Blenheim races
Supertri, the global triathlon series, has bolstered its mass participation events portfolio with the addition of the UK’s Blenheim Palace …
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SBT ‘close to securing FTA package of World Cup rights’
SBT, the Brazilian commercial network, is getting close to striking a deal for free-to-air rights to a significant number of …
