The value of FIFA World Cup 2026 qualification as nations scramble for final places
The FIFA World Cup is the pinnacle event in international soccer, and this summer’s competition offers more nations the chance …
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WSL and Mercury13 bring in tech partners to enhance women’s game
England’s top-flight Women’s Super League (WSL) and Mercury13, the multi-club ownership group dedicated to women’s soccer, have announced technology-focused partnerships …
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Smurfit Westrock joins Ryder Cup worldwide partner roster through 2031
The PGA of America and Ryder Cup Europe, the joint organizers of golf’s iconic biennial Ryder Cup competition, have announced sustainable …
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Boston Legacy secure JetBlue, Culebro named Atlanta MLS, NWSL team president
Boston Legacy FC, the latest US women’s soccer franchise, have announced Boston-based airline JetBlue as an official partner days before …
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Premier Padel secures Whoop as global partner
The top-tier Premier Padel tour has announced a new global partnership with Whoop, the US-based wearable fitness tech brand.Through the three-year agreement, …
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NBA votes through expansion exploration, Seattle and Las Vegas teams loom
The board of governors for North American basketball's NBA has voted to explore bringing in two expansion franchises - to …
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CBS Sports to expand WNBA coverage in renewed rights deal
CBS Sports, the Paramount-owned US sports network, has expanded its long-running broadcast deal with the Women's National Basketball Association (WNBA) ahead …
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Dodgers confirm Uniqlo partnership as Gores joins Padres acquisition race
The Los Angeles Dodgers, reigning back-to-back World Series champions from North America's Major League Baseball (MLB), have confirmed their partnership …
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Allwyn commits to F1 with expanded partnership deal
Multi-national lottery operator Allwyn has extended and expanded its partnership with the iconic Formula 1 (F1) motor racing series after …
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The Hundred auction: A watershed moment for English cricket’s commercial model
Earlier this month, the United Kingdom’s first major sporting auction was held, livestreamed on YouTube and broadcast on Sky Sports. …
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BBC strikes radio deal with DAZN for Queensberry boxing trilogy
The UK's BBC public-service broadcaster has struck a new agreement with global over-the-top streaming service DAZN, securing the live audio …
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Experienced rugby league executive Wood named RFL chair
Nigel Wood, formerly the chief executive of England's Rugby Football League, has been named as the governing body’s new chair.Wood was …
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Movistar Plus adds FA Cup to soccer rights stable through 2027-28
Spanish pay-TV broadcaster Movistar Plus has snapped up domestic rights to English soccer's iconic FA Cup, in a deal running …
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SPORTEL Returns to Singapore, Strengthening Ties Between Asia-Pacific and the Global Sports Media Industry
Monaco, 25 March 2026 SPORTEL successfully concluded its highly anticipated return to Singapore, reaffirming its role as a key platform …
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RCB taken over by heavyweight consortium for $1.78bn
The Royal Challengers Bengaluru (RCB) franchise, from Twenty20 cricket's lucrative Indian Premier League, now has new owners.A consortium comprising both Indian …
