LetsBet will serve as a local betting partner of both the EuroLeague and EuroCup in Germany. (Credit: Euroleague Basketball)

EuroLeague Basketball, the organizer of top European club competitions, has announced a new three-year partnership with online sports betting company LetsBet.

Through the agreement, the brand becomes a local betting partner of both the elite EuroLeague and the second-tier EuroCup in Germany.

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The partnership will run from the upcoming 2026-27 season through the end of the 2028-29 campaign.

As part of the deal, LetsBet will be associated with both the EuroLeague and EuroCup, creating opportunities to engage fans through the digital ecosystem and through an extensive brand presence at the home games of German teams participating in the competitions.

Germany will be represented in this season’s EuroLeague by FC Bayern Basketball, while four German teams, Niners Chemnitz, Ratiopharm Ulm, Rostock Seawolves and Frankfurt Skyliners, will compete in the EuroCup.

Gawain Davies, chief commercial officer of EuroLeague Basketball, said: “Germany is an important market for EuroLeague Basketball, with a strong and growing interest in European club basketball.

“We are pleased to welcome LetsBet as a local partner of both the EuroLeague and EuroCup for the next three seasons. This partnership will allow us to strengthen our connection with basketball fans in Germany while working with a partner that has major ambitions in the market.”

Gabriel Vollmann, COO at LetsBet, added: “EuroLeague Basketball is the leading platform in European basketball. This partnership is an important milestone for LetsBet in Germany.

“Our team brings more than 20 years of industry experience, including extensive experience in managing major sports partnerships. Through this partnership, we will have the opportunity to connect with basketball fans across multiple touchpoints, from in-arena visibility and digital and social media activations to branded content, fan engagement initiatives and exclusive experiences.”

The tie-up with LetsBet is EuroLeague Basketball’s second regional partnership deal this month, following a three-year deal with multi‑national lottery and gaming operator Allwyn as a sponsor in Greece.

The 2026-27 EuroLeague season begins on Thursday with a six-game slate.