UEFA changes TEAMs
An era came to an end as European soccer's governing body UEFA announced it has entered exclusive negotiations with the …
An era came to an end as European soccer's governing body UEFA announced it has entered exclusive negotiations with the …
Tag Heuer, the luxury Swiss watch brand owned by French luxury goods conglomerate LVMH, has become the first-ever title sponsor …
FIFPRO Technologies, a new division of the global labor union for professional soccer players, has announced a long-term partnership with Sports …
The commercial build-up to the 2025 Formula 1 (F1) motor racing season continues, with the Aston Martin, Racing Bulls, Alpine, …
Chinese digital giant Tencent has expanded its tennis portfolio after securing exclusive broadcast rights to the Wimbledon Championship grand slam …
In 2025, sport is more than a viable choice for brands looking to boost awareness and affinity, it’s becoming a …
The mixed martial arts promotion UFC has enhanced its global partnership with health and wellness solutions firm Thorne.Already the promotion’s …
The New England Revolution franchise of the US’ Major League Soccer (MLS) competition has announced the Proctor & Gamble-owned male …
The 4 Nations Face-Off ice hockey tournament, organized by the NHL and its Players' association (NHLPA), debuts today (February 12) …
Media giant Disney has announced it will add ESPN’s sports content to its Disney+ platform in Australia and New Zealand, …
European soccer's governing body UEFA has entered exclusive negotiations with the Relevent Sports agency over commercial rights, during the 2027-33 …
The Williams Formula 1 (F1) motor racing team has announced its first title sponsor in five years, bringing in Australian …
North America’s Major League Soccer (MLS), has today announced a new sponsorship category after penning a new multi-year partnership with …
North American ice hockey’s NHL has today announced its long-term partner, Japanese car manufacturer Honda, will remain its official automotive …
The Fox Corp US media giant has revealed that its broadcast coverage of the 2025 Super Bowl 59 showpiece game …