NFL renews with long-standing partner Campbell’s
American football’s NFL has renewed and expanded its long-running partnership with the Campbell’s Company, the US-based soup brand.Now entering its …
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Abu Dhabi to host Euroleague Basketball’s inaugural Super Cup
EuroLeague Basketball, the organizer of top European club competitions, has announced United Arab Emirates’ capital Abu Dhabi as the debut …
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F1 restates intention to host season-ending Abu Dhabi Grand Prix
Motor racing’s elite Formula 1 (F1) series has confirmed that its season-ending Abu Dhabi Grand Prix will indeed take place …
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New Red Bull, Hankook Tire deals for Qatar Stars League
The Qatar Stars League (QSL), that country's premier domestic soccer competition, has entered into a pair of major commercial agreements, …
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ESPN retains NFL rights in Australia, New Zealand ahead of Melbourne Game
ESPN, the Disney-owned sports media giant, has again reprised pay-TV rights for American football’s elite NFL in Australia and New Zealand, ensuring …
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AT&T, Peloton added to US Open commercial partner lineup
The US Tennis Association (USTA) has bolstered the commercial slate of the US Open Grand Slam Championships after securing deals …
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CAF puts swathe of domestic AFCON 2027 rights out to tender
The Confederation of African Football (CAF) governing body has put a major set of media rights for its top-tier men's …
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Marc Stad acquires Timberwolves, Lynx majority stake at $4.5bn valuation
In the latest shock quick-fire basketball team sale, US businessman Marc Stad has acquired a controlling interest in the Minnesota …
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Dortmund increase commercial revenue despite steep turnover drop in 2025-26
German Bundesliga soccer heavyweights Borussia Dortmund have published their financial results for the 2025-2026 financial year, headlined by a fall …
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Newcastle, Coventry secure major sponsorships ahead of new season
Newcastle United, the English Premier League soccer club, have unveiled fintech company SumUp as their new training kit partner in …
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Inter renew with Gattinoni, Como and PokerStarsNews extend
Italian Serie A champions Inter Milan have extended their commercial partnership with Gruppo Gattinoni, an Italian travel agent.The firm continues as the …
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SailGP charts course for major expansion by 2030
Late last month, international sailing series SailGP unveiled a set of ambitious plans which it hopes to bring to fruition …
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NCAA taps Playfly to lead local event sponsorship sales
US college sports’ NCAA governing body has struck a wide-ranging new agreement with the sports media and marketing technology firm …
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US Open to offer record prize fund, Grand Slam Player Council formed
The US Open grand slam will offer the biggest prize fund in tennis history, with a total of $108 million …
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Jets owner Woody Johnson buys minority stake in Aston Martin F1
Robert ‘Woody’ Johnson, the US businessman, sports team owner, and former ambassador to the United Kingdom, has acquired a minority …
